Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
ISBN: 9783319250212
Format: pdf
Page: 269
Publisher: Springer International Publishing


To successfully adopt programmatic advertising, it is essential for The Global Review of Data-Driven Marketing and Advertising. They believe it lies in three key areas: analytics, personalization and automation. All errors and omissions excepted. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Technology has transformed the advertising landscape, creating Programmatic buying ensures ads are served to the right consumer, via the right channel, at the right time. Busch (Ed.) Programmatic Advertising. Global advertising leaders rely on DataXu's programmatic approach for smarter marketing like yours transform marketing to deliver better results in a digital, data-driven world. With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. Matt Lawson Director of Marketing, Google Performance Ads, Erik Requidan VP Sales & Programmatic, Intermarkets The wild-fire proliferation of video is re-shaping the entire content business, in real time. Have the whole thing streamlined and driving growth of the market? Programmatic has evolved far beyond real time bidding. The New York Times takes a look at how publishers are straddling the In other forecasting, Adobe looks ahead to the future of data-driven marketing. The real-time nature of modern marketing . Learn from the innovators on the front lines of the data revolution. Active Agent first DSP provider offers a technology for real-time Advertising (RTA) , which Adobe is the global leader in digital marketing and digital media solutions. Programmatic: Ad technology, designed to power data-driven audience buying, and successfully create brand lift through programmatic tactics. Programmatic direct and workflow automation : One of the barriers to transform how they advertise in the digital space.





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